Overview

• The couple’s Aug. 26 joint Instagram announcement logged more than 28 million likes in under 24 hours, placing it among the platform’s most-engaged posts.
• Ralph Lauren’s striped silk dress seen in the engagement photos sold out on the brand’s site in less than a day, with reports of heavy traffic and temporary slowdowns.
• Travis Kelce co-designed an old mine–cut diamond ring with Kindred Lubeck of Artifex Fine Jewelry; expert estimates vary from around $550,000 to higher ranges, and the jeweler’s profile saw rapid follower growth.
• Fanatics reported Kelce’s No. 87 jersey sales up nearly 200% during the week of the announcement, the highest since Super Bowl LIX, with orders arriving from North America, Europe and Asia; related brand activity spiked, including an American Eagle share gain of over 8%.
• Lifestyle outlets report the pair has toured an approximately $18 million mansion in Hunting Valley, Ohio, a detail described as developing and not confirmed by the couple.