Overview

• Billboard-cited figures show the Instagram post surpassed 1 million reposts in under six hours and logged 14 million likes in its first hour, topping 30 million likes by publication.
• Social Blade data indicate Swift gained more than 1.6 million Instagram followers and Kelce added roughly 894,000 in the days following the news.
• Ed Kelce said the proposal took place about two weeks earlier in Travis’s Kansas City-area garden after he asked Scott Swift for permission.
• Kelce’s AE x Tru Kolors collaboration launched with more than 90 pieces and a campaign featuring Azzi Fudd, Jeremiah Smith, Drew Allar, Suni Lee, Kiyan Anthony and Anna Frey.
• Reactions spanned sports and politics, with teams and broadcasters weighing in, a US Open broadcast mention, praise from President Donald Trump, and culture-war commentary from conservative voices.