Overview
- The aquarium launched a limited-time campaign reissuing its 1990s sea otter T-shirt as a donor thank-you for contributions of at least $65.13.
- Donations climbed rapidly — passing roughly $300,000 within about 30 minutes, topping $600,000 by late morning and clearing $1.1 million by midafternoon — before reaching the $1.3 million target later in the day.
- The offer is tied to the viral moment of Taylor Swift wearing the vintage design in her album-release film, which also spurred many $13 gifts attributed to her fans.
- Liberty Graphics in Maine is producing the reprint after authenticating the 1993 artwork from the former Harborside Graphics archive.
- The shirts use PVC-free water-based inks on 100% cotton and ship in plastic-free packaging, and initial supplies sold out with back orders now available.