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5h ago

Swift Super Bowl LX Halftime Speculation Builds as Sportsbooks Install Her as Favorite

Betting odds tightened after her podcast appearance, with no headliner named by the NFL.

This album cover image released by Republic Records shows The Life of a Showgirl by Taylor Swift. (Republic Records via AP)
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Taylor Swift performs on stage during The Eras Tour at Levi’s Stadium in Santa Clara, Calif., on Friday, July 28, 2023. (Jose Carlos Fajardo/Bay Area News Group)

Overview

  • Fan theories surged after Taylor Swift’s Aug. 13 New Heights appearance, where sourdough talk, the number 60, a “47 seconds” remark, and a visible Lombardi-style trophy were read as clues pointing to Levi’s Stadium and Super Bowl 60.
  • FanDuel lists Swift at -125 to headline, ahead of Dua Lipa and others, reflecting a rapid shift in betting markets reported across outlets.
  • Industry commentators say a Swift halftime is plausible given her record-setting Eras Tour and the documented boost she brings to NFL viewership and sponsorship.
  • No performer has been officially announced, and the league typically reveals its halftime headliner in the fall based on recent timelines.
  • Other names in media and betting chatter include Jay‑Z, Metallica, Post Malone, Miley Cyrus, and Sabrina Carpenter, with Roc Nation continuing to oversee halftime production.