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Swift Podcast Easter Eggs Fuel Super Bowl Halftime Theory

Prediction-market odds have surged in reaction to fan decoding of Swift’s podcast hints despite the lack of confirmation from the NFL or her team.

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Taylor Swift cheers from a suite as the Kansas City Chiefs play the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.
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Overview

  • On her New Heights podcast appearance Aug. 13, Swift revealed a sourdough obsession and said she’s “talking about bread 60 percent of the time,” while unveiling her new album.
  • Fans link her sourdough remarks to the 49ers’ mascot Sourdough Sam and note her thank-you for “47 seconds” as a clue to her Eras Tour’s 47th stop at Levi’s Stadium.
  • Swift’s repeated references to numbers—47, 60 and 4+9=13—have been interpreted as hints toward Super Bowl LX, the NFL’s 60th game.
  • Kalshi and other prediction markets sharply raised Swift’s odds to headline the halftime show after the podcast sparked widespread analysis.
  • Swift and NFL representatives have neither confirmed nor denied the rumor, and the league typically announces its halftime performer in early September.