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2h ago

Swift-Kelce Engagement Fuels Follower Surge as American Eagle Collaboration Debuts

The moment is reshaping the cultural conversation, with institutions and brands racing to align with the couple.

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Taylor Swift and Travis Kelce in Kansas City, Mo., on Jan. 26.

Overview

  • Taylor Swift and Travis Kelce confirmed their engagement on August 26 in a joint Instagram post captioned, "Your English teacher and your gym teacher are getting married."
  • Instagram followings jumped after the announcement, with Swift up by more than 1.6 million and Kelce up by over 894,000, according to Social Blade data reported by Newsweek.
  • American Eagle launched a 90-piece AE x Tru Kolors collection with Kelce as a creative director, rolling out in two drops on August 27 and September 24.
  • Kansas City institutions marked the news publicly, with Union Station lighting a special display and the Chiefs posting congratulations on their official accounts.
  • Reports from entertainment outlets cite insiders saying the couple plans a private, family-focused wedding, with specifics unconfirmed by Swift or Kelce.