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3h ago

Swift Faces Fan Backlash Over Suspected AI in 'Showgirl' Promo Videos

With some promo videos now private, the production methods remain unconfirmed by Swift and Google.

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Several Swifties have accused the pop singer of using artificial intelligence to generate promotional videos for her recent album, "The Life of a Showgirl."
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Overview

  • Short clips accessed via orange-door QR codes drew scrutiny after viewers flagged anomalies such as malformed animal limbs, garbled treadmill text, inconsistent fonts, and mismatched lighting.
  • Several videos were later made private or disappeared from platforms including YouTube, and some related posts on X were deleted, according to recent coverage.
  • Rolling Stone and WIRED report that representatives for Taylor Swift and Google did not respond to requests for comment, and no party has verified how the clips were created.
  • The Globe and Mail reported the rollout as a partnership with Google, and WIRED noted Google teased the scavenger hunt, though any AI involvement remains unverified.
  • Fans rallied under #SwiftiesAgainstAI to criticize possible generative-AI use, citing artistic, ethical, and environmental concerns and referencing Swift’s 2024 warning about AI-driven misinformation.