Overview

• Soft Hooligans delivered their largest turnout yet against England in Zurich, forming a vibrant yellow-blue section without special security measures.
• Founded via a Facebook group in 2017 by Kajsa Aronsson and her daughter Estrid Kjellman, the collective has grown to nearly 5,000 members.
• The group’s peaceful support—marked by drums, singing and Ikea bags—has been credited with creating an almost home-field atmosphere by coach Peter Gerhardsson.
• Emphasizing inclusivity, the Soft Hooligans welcome families, children and LGBTQ individuals to foster a family-friendly environment.
• Beyond cheering for Sweden, they use matchdays to campaign for enhanced investment, improved facilities and wider media coverage for women’s football.