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Sweden’s Moose Migration Livestream Returns Early, Captivating Millions

The annual 20-day broadcast documents moose crossing the Ångerman River, showcasing a centuries-old natural phenomenon with global appeal.

This undated photo, issued by SVT, shows Moose in Junsele, Sweden during preparations for the livestream 'The Great Moose Migration' to document the annual Moose migration near Kullberg in northern Sweden. (SVT via AP)
This undated photo, issued by SVT, shows Moose in Junsele, Sweden during preparations for the livestream 'The Great Moose Migration' to document the annual Moose migration near Kullberg in northern Sweden. (SVT via AP)
This undated photo, issued by SVT, shows preparations in Junsele, Sweden for the livestream 'The Great Moose Migration' to document the annual Moose migration near Kullberg in northern Sweden. (SVT via AP)
Denali National Park, interior, Alaska.

Overview

  • The 2025 livestream of Sweden's Great Moose Migration began a week early due to warmer spring weather prompting earlier moose movement.
  • SVT’s 15-person crew uses over 30 cameras, including night vision and drones, to capture the moose's journey without disturbing their ancient migration route.
  • The event has grown from nearly 1 million viewers in 2019 to 9 million in 2024, reflecting its global popularity as a slow TV phenomenon.
  • Real-time engagement features, such as push notifications alerting viewers when moose appear, enhance the immersive experience for fans.
  • The livestream offers a tranquil, unedited view of nature, resonating with audiences seeking a meditative alternative to fast-paced digital media.