Overview
- The 20-day livestream, hosted by Swedish broadcaster SVT, began on April 15, 2025, a week earlier than planned due to warmer weather prompting early migration.
- Viewership for the event has grown significantly since its 2019 debut, with 9 million viewers tuning in last year to watch the moose migration unfold in real-time.
- SVT employs a 15-person production team using over 30 remote cameras, night vision technology, and drones to capture the moose crossing the Ångerman River without disturbing the animals.
- Fans worldwide, including a dedicated online community of over 76,000 members, adjust their schedules to follow the moose trek, celebrating its calming and unscripted appeal.
- The event is part of the broader slow TV trend, emphasizing unedited and meditative storytelling, offering a counterbalance to fast-paced digital content.