Overview

• The 2025 livestream of Sweden's Great Moose Migration launched on April 15, a week early, as warmer temperatures prompted moose to begin their journey sooner than usual.
• Produced by Sweden's national broadcaster SVT, the 24-hour broadcast spans 20 days and captures the migration of moose across the Ångerman River to their summer grazing grounds.
• The livestream employs 26 remote cameras, seven night-vision cameras, drones, and nearly 12 miles of cable, with a control room in Umeå monitoring the feeds.
• The event has grown from one million viewers in 2019 to nine million in 2024, with fans engaging through live chat, social media groups, and app alerts for real-time updates.
• Experts attribute the livestream's popularity to its calming, unscripted format, which provides a serene escape and fosters a global sense of community among viewers.