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Swansea Confirms Martha Stewart as Minority Owner, Joining Snoop Dogg and Luka Modric

Owners frame the investment as a route to higher revenue under EFL spending limits.

NEW YORK, NEW YORK - OCTOBER 16: (L-R) Martha Stewart and Snoop Dogg attend Martha Stewart's 100th Book Party Celebration during Food Network New York City Wine & Food Festival presented by Invesco QQQ at Four Twenty Five on October 16, 2024 in New York City. (Photo by Astrid Stawiarz/Getty Images for NYCWFF)
Martha Stewart attends the Vanity Fair Oscar party in Beverly Hills during the 92nd Academy Awards, in Los Angeles, California, U.S., February 9, 2020. REUTERS/Danny Moloshok/File Photo
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Martha Stewart

Overview

  • Swansea's majority owners Brett Cravatt and Jason Cohen issued an official statement welcoming Stewart as a new minority stakeholder.
  • Stewart attended the 2-1 home win over Wrexham as Snoop Dogg's guest and later shared an Instagram post referencing Deadpool and the club's swan mascot.
  • The 84-year-old lifestyle entrepreneur is a longtime friend of Snoop Dogg, with whom she has previously co-hosted a TV show.
  • Her stake follows a 2025 wave of celebrity involvement, with Luka Modric investing in April and Snoop Dogg joining in July.
  • Club leadership says celebrity investment is intended to raise profile and revenues within profit-and-sustainability rules, with the team currently 19th in the Championship.