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Swansea City Confirms Snoop Dogg as Co-Owner to Drive Global Expansion

The club unveiled a stadium mural to honor his investment, announcing he will use his own funds to expand Swansea’s global brand.

Snoop Dogg gestures on stage at the 25th annual BET (Black Entertainment Television) Awards, in Los Angeles, California, U.S. June 9, 2025. REUTERS/Mario Anzuoni/File Photo
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Overview

  • Snoop Dogg has formally joined Swansea City’s ownership group as a minority investor.
  • The rapper plans to use his own funds to back the club’s commercial growth.
  • Swansea City unveiled a portrait mural of Snoop Dogg on the stadium’s West Stand.
  • Club executives said his global profile and football passion will help raise Swansea’s international reach.
  • His investment follows Real Madrid legend Luka Modric’s minority stake taken in April.