Overview
- Suzuki began selling its 'Suzuki Cafeteria Indian Vegetarian Curry' across Japan in mid-2025 after a pilot that started in January 2024.
- The ready-to-eat boil-in-bag range launched with four vegetarian options, including sambar, tomato lentil curry, chickpea or pea masala, and moong dal.
- Each packet is priced at ¥918 in Japan.
- Media reports, citing automotive journalist Kushan Mitra, say sales have surpassed about 100,000 packets since launch and note plans for additional flavors.
- The product was developed to serve roughly 200 Indian employees in Japan and features retail packaging with Suzuki cars and motorcycles.