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Suzuki Tops Germany’s Senior Car-Owner Share, KBA Data Analysis Finds

Auto Motor und Sport’s review of KBA’s January 1, 2025 vehicle stock identifies age skews by brand across high‑volume marques.

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Suzuki ist die beliebteste Automarke deutscher Rentner. Das geht aus Zahlen des Kraftfahrt-Bundesamts hervor. Mehr als die Hälfte der in Deutschland zugelassenen Fahrzeuge sind auf Menschen über 60 Jahre zugelassen. Es ist nicht nur ein Modell beliebt, sondern verschiedene Baureihen. Auch andere japanische Marken wie Subaru und Honda sind stark vertreten. Deutsche Marken wie Mercedes und Volkswagen liegen im Mittelfeld. Junge Fahrer bevorzugen dagegen Marken wie Seat, BMW und Audi.
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Overview

  • Suzuki records the highest share of owners aged 60 and over at 50.6 percent, with the Suzuki Splash reaching about 69 percent among senior holders.
  • Other Japanese brands show elevated senior shares: Subaru near 49 percent, Honda above 47 percent, Mitsubishi about 45 percent, and Toyota around 44 percent.
  • German mainstays have lower percentages overall, with Opel and Daimler (Mercedes/Smart) around 41 percent and Volkswagen about 34 percent, though models like Opel Meriva and Mercedes B‑Class exceed 70 percent among seniors.
  • Younger holders cluster with Seat, which has the largest under‑30 share, followed closely by Audi and BMW, while Porsche sees just 1.6 percent under 29.
  • The ranking draws on KBA’s vehicle stock of roughly 49.3 million cars and includes only brands with at least 100,000 vehicles, with the caveat that registrations may not always match the primary driver due to insurance practices.