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Suzuki Sets Jan. 16 Japan Launch and Price for First EV, e Vitara

Built in India for export to over 100 countries, the model anchors Suzuki’s 4 trillion yen EV plan through fiscal 2030.

Overview

  • The e Vitara will go on sale in Japan on Jan. 16 as Suzuki’s first battery-electric vehicle.
  • The SUV is priced from 3.99 million yen (about $27,000) and claims a driving range of over 430 kilometers on a single charge.
  • Production and exports are centered in Gujarat, India, with a dispatch ceremony held in August attended by Suzuki’s president and Prime Minister Narendra Modi.
  • European pre-orders began after the model was unveiled in Italy in November 2024.
  • Suzuki declined to provide sales targets, while President Toshihiro Suzuki said the company aims to enter the EV market decisively and tailor future models to each market.