Sustainable Coffee Sales Surge in Germany as Consumption Rebounds

German coffee consumption has returned to pre-pandemic levels, with a significant increase in demand for sustainably certified products and pre-portioned mixtures.

• German coffee consumption reached an average of 163 liters per person in 2024, matching pre-pandemic levels.
• Sales of sustainably certified coffee, including Fairtrade and Rainforest Alliance products, grew by 8.6%, with one in five coffee packages now carrying a sustainability label.
• Pre-portioned coffee mixtures, combining instant coffee with sugar and milk powder, saw a 6% sales increase and have doubled in popularity over the past decade.
• The out-of-home coffee market, including workplaces and cafes, experienced a slight growth of 1% compared to the previous year.
• Coffee prices are rising, driven by poor harvests in Brazil and climate change impacts, with some products seeing price increases of up to 30%.

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