Overview

• Meredith Maines, a Stanford graduate hired in February as the Sussex household’s chief communications officer, has driven the shift in their Montecito-based media strategy.
• Since late April, Meghan’s Instagram has featured 11 of 15 posts showing Prince Archie and Princess Lilibet in moments from a Disneyland trip to a Father’s Day video, occasionally revealing their faces.
• In a BBC interview, Harry said he hopes that sharing intimate family images will prompt King Charles—who is undergoing cancer treatment and currently won’t speak to him—to reconnect.
• Harry’s recent loss in court over taxpayer-funded police protection in the UK reinforces the unresolved security dispute that prevents him and his family from safely returning without a formal invitation.
• Meghan’s increased family content dovetails with promotion of her As Ever lifestyle brand, integrating personal milestones into her influencer-driven commercial strategy.