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Sussexes Flaunt Children Online in a Wider Rebranding Push

Meredith Maines has overseen a sweeping shift that integrates Prince Archie and Princess Lilibet into Meghan’s As Ever content strategy

As grandchildren of King Charles III, Archie and Lilibet now have the right to be prince and princess.
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Overview

  • Meredith Maines, a Stanford-educated communications chief who joined in February, led a Sussex staff overhaul and secured a retainer with Method Communications
  • Since late April, Meghan’s Instagram has featured the children in 11 of 15 posts, including partial Disneyland snapshots and a Father’s Day video showing them with Harry
  • Prince Harry’s May BBC interview laid bare his devastation over losing a UK security case and his longing for reconciliation with King Charles The increased family visibility aligns with Meghan’s launch of her As Ever lifestyle brand and her Netflix series With Love, Meghan to drive audience engagement
  • Ongoing disputes over police protection and palace trust continue to keep Harry estranged, complicating his hopes to rebuild ties despite public appeals