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yesterday

Sushizanmai Sets Record ¥510.3 Million Bid for New Year Bluefin at Tokyo’s Toyosu Market

The result arrives with advocates citing gains in Pacific bluefin stocks.

Kiyoshi Kimura, president of Kiyomura Co., poses with the bluefin tuna that won the highest bid at the annual New Year auction in Tokyo, Monday, Jan. 5, 2026. (AP Photo/Louise Delmotte)
'Tuna King' Kiyoshi Kimura stumped up a record $3.2 million for the hefty bluefin tuna
Image
Wholesalers and buyers take part in the New Year's tuna auction at Toyosu fish market in Tokyo, Monday, Jan. 5, 2026. (AP Photo/Louise Delmotte)

Overview

  • The 243-kilogram Pacific bluefin was landed off Oma in Aomori, a region renowned for high-quality tuna.
  • Kiyomura Corp. will cut the fish at Sushizanmai’s Tsukiji head branch, distribute portions nationwide, and keep customer prices unchanged.
  • The price surpasses the 2019 Toyosu high of 333.6 million yen, signaling a return to splashy New Year bids.
  • Top bids have climbed from 36.0 million yen in 2023 to 114.2 million in 2024 and 207.0 million in 2025, according to Tokyo’s data.
  • Pew’s Dave Gershman credits a 2017 recovery plan for stock improvements and urges Pacific managers to agree a long-term plan in 2026.