Overview
- Boyle sang Happy Birthday to Chalamet in a video posted by A24, wearing a ‘Marty Supreme’ jacket, and he reposted the clip with a thank-you on Instagram.
- The exchange followed Chalamet praising Boyle in a BBC interview and sending her the branded jacket, which she confirmed receiving, saying it “fits like a glove.”
- Chalamet, his stylist, and A24 devised the jacket campaign with designer Doni Nahmias, seeding pieces to public figures and fueling a limited public release that sold out.
- Recipients highlighted in coverage include Tom Brady, Justin Bieber, Kendall Jenner and others, helping the merch become a viral calling card for the film.
- Chalamet marked his 30th with throwback photos and a reported star-studded party in Los Angeles, as Marty Supreme plays in theaters with its ‘dream big’ theme front and center.