Overview
- More than 80% of those traveling over the extended 2026 New Year holidays are choosing destinations within Russia, according to Yandex Travel and tour operator Alean.
- OneTwoTrip reports sharp reductions in hotel outlays in certain resorts, including Gelendzhik down 35.4% and Anapa down 25.2% versus last year’s New Year period.
- Demand pressures persist in hotspots, with Alean noting no remaining New Year spots for accommodation programs at Ded Moroz’s estate in Veliky Ustyug and shortages at budget properties in parts of Karelia and the Moscow region.
- Avito’s survey puts the average New Year trip budget around 55,000 rubles per person, while over a third of respondents plan winter resort travel and about a quarter intend sanatorium or spa stays.
- Transport plans are split across modes, with 48% expecting to go by train or suburban rail, 33% by plane, and 25% by personal car, and a separate SuperJob poll finds 32% plan to spend the holidays at home.