Overview
- An Avito study reports that 74% of respondents take part in Black Friday, with an average planned spend of 10,394 rubles and the biggest increase in sale-time purchasing among 18–24 year-olds.
- A separate Kuper/Onin survey finds average intended spending near 13,000 rubles and shows 69% prefer marketplaces and delivery services, while 22% still shop offline.
- Clothing and footwear lead planned purchases, followed by home goods, large appliances and gadgets, with cosmetics and accessories also in demand.
- Shoppers prepare by saving items and comparing prices during sale periods, and many postpone larger buys to November or use the discounts to start holiday gift shopping.
- Samples and timing differ across studies—Avito surveyed 10,000 adults, while Kuper/Onin polled over 2,500 users in September—helping explain the gap in average budget estimates.