Overview

• A Gatorade‑commissioned UK survey reports 58% of respondents choose coffee or tea first thing rather than water.
• Nutrition scientist Dr Emily Prpa advises “hydrate before you caffeinate,” noting people are most dehydrated on waking and caffeine can mask tiredness linked to low fluids.
• Reported signs included thirst (70%), dry mouth (65%), fatigue (54%) and headaches (29%), while 52% overlooked hydration as a possible cause.
• Hydration habits and awareness lagged: 59% met recommended intake only twice a week or less, 41% did not know mornings are a dehydrated state, and 64% had never bought an electrolyte drink outside workouts.
• Gatorade marked the release with Hydration Booster sachets in Lemon Lime, Cherry Lime and Strawberry Watermelon at about £17 for a 12‑pack, available on Gatorade.co.uk and Amazon with more stockists planned.