Overview

• A YouGov survey, published by Sherwood News, finds top uses are weather (59%), music (51%), quick web answers (47%), timers or alarms (40%), and hands-free calls (39%).
• The pattern mirrors 2018 findings, indicating limited change in how Siri, Alexa, and Google Assistant are used.
• Some users report shortcomings, with 27% saying assistants often misinterpret requests, 12% citing accuracy problems, and 10% saying the tools are less smart than expected.
• Apple showcased more capable Siri features at WWDC 2024 and later pulled an iPhone 16 ad after false-advertising complaints.
• The company has delayed the rollout but says the promised Siri enhancements will still arrive.