Overview
- The average UK adult refuses eight foods, five of which have never been tasted
- Six in ten Brits admit to disliking foods they haven’t tried; sushi, black pudding and kimchi top the list
- Blind tastings at summer food festivals commissioned by Boursin Plant-based prompted 53 per cent of participants to change their opinions after trying new items
- Health benefits and blind trials each motivated one in five respondents to sample unfamiliar flavours
- Fewer than one in ten attendees could distinguish Boursin’s plant-based cheese from a dairy version