Overview

• A survey of 2,000 Americans reveals cell phones are the most likely item to be grabbed during an emergency evacuation.
• Gen Z prioritizes technology, with 35% choosing laptops, while baby boomers focus on jewelry over basic necessities like food and water.
• Sentimental items such as family heirlooms and photo albums are highly valued across all generations.
• Almost two-thirds of Americans take emergency preparedness more seriously than they did a decade ago, driven by increases in natural disasters.
• Emergency preparedness includes having evacuation plans and security products like water/fireproof safes, which are prioritized by 86% of respondents.