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Survey Reveals What Americans Prioritize in Emergencies

Cell phones top the list, while generational differences highlight varied priorities from tech to heirlooms and jewelry.

  • A survey of 2,000 Americans reveals cell phones are the most likely item to be grabbed during an emergency evacuation.
  • Gen Z prioritizes technology, with 35% choosing laptops, while baby boomers focus on jewelry over basic necessities like food and water.
  • Sentimental items such as family heirlooms and photo albums are highly valued across all generations.
  • Almost two-thirds of Americans take emergency preparedness more seriously than they did a decade ago, driven by increases in natural disasters.
  • Emergency preparedness includes having evacuation plans and security products like water/fireproof safes, which are prioritized by 86% of respondents.
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