Survey Reveals Price as Top Priority for German Car Buyers

A Deloitte study finds Germans prioritize affordability over quality, with declining interest in electric vehicles driven by concerns over cost and range.

• 62% of German car buyers rank price as their top consideration, surpassing the 53% who prioritize product quality.
• Germany and Japan are the only countries in the survey where price outweighs quality in car purchasing decisions.
• Interest in electric vehicles (EVs) remains stagnant, with only 14% of German respondents planning to buy a fully electric car for their next purchase.
• Range anxiety is a significant concern, as only 20% of Germans would accept an EV with less than 400 kilometers of range, the lowest tolerance among surveyed nations.
• Experts suggest expanding EV infrastructure and offering more affordable, mid-sized models to boost adoption in Germany.

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