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Survey Reveals German Travelers Prioritize Easy Travel Over Cost and Nature

An ADAC study finds that 74% of German vacationers value a smooth journey above other factors when planning trips.

  • The ADAC survey of over 5,000 German adults highlights that 74% consider an uncomplicated journey the top priority for vacation planning.
  • Nature and high-quality services ranked second and third, with 58% and 52% citing them as important, while affordability was a priority for 48%.
  • Travel disruptions affected one in five vacationers last year, underscoring the importance of smooth travel experiences.
  • Sustainability remains a low priority, with only 20% willing to pay extra for eco-friendly travel options.
  • 43% of respondents plan to vacation in Germany this year, while 45% aim for destinations within Europe.
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