Overview
- Drawing on 20,000 interviews across 10 countries, the report finds roughly one in three people ages 16–24 now turn to TikTok, Instagram or YouTube for money advice.
- In Argentina, 86% say they received no school-based financial education, 91% want schools with parents to guarantee it, and nine in ten view banks as key educators.
- Exposure to digital fraud is widespread, with about seven in ten reporting scam attempts and nearly one in four saying they were defrauded online.
- A perception gap persists as 61% claim financial knowledge but only 27% answer a basic inflation question correctly, while just 20% have taken a formal course despite 95% recognizing its benefits.
- Banks are expanding responses, with Santander citing workshops, digital materials and anti-fraud programs, and in Mexico promoting a new Financial Health digital course that emphasizes saving.