Overview

• Nearly half of respondents describe using a gentle parenting style that avoids punishment and fosters a non‑judgmental environment.
• Fifty‑eight percent say they prioritize emotional intelligence, focusing on awareness, connection and support for children managing their emotions.
• Parents report more protective practices, with only 8% accepting latch‑key arrangements, 15% allowing cycling to school unattended and 13% permitting children to play outside alone.
• Respondents attribute shifting trends primarily to technology (80%), social media (53%) and increased research on health and wellbeing (54%), with 75% saying parents of under‑18s have seen the biggest change.
• NHS advice recommends daily vitamins A, C and D for ages six months to five years unless a child drinks about one pint of formula milk a day, yet 39% of surveyed parents were unaware; the findings reflect self‑reported views from a commissioned poll.