Overview
- Six in ten parents of children aged up to four say toilet troubles are their main topic of conversation, with 31% trading potty-training stories and 29% sharing ‘poo disasters’.
- A third report texting partners updates about baby poo, often involving emergency outfit changes and lighthearted anecdotes.
- Seventy-three percent who have faced a nappy nightmare fear it happening in public, with restaurants, family events, and supermarket aisles cited as the most embarrassing spots.
- One third have discovered an empty wipe stash on the go, prompting improvised clean-ups using café napkins (about four in ten), clothing (24%), or even hands (10%).
- More than a tenth encounter such messes weekly and 9% multiple times a week, with 41% leaning on humor, 85% saying laughter helps, and 71% turning to parenting content on social media.