Overview

• A representative YouGov survey for dpa reports that about one third of German consumers have taken in‑store advice and then purchased the product online after a price comparison.
• Public opinion is split, with 46% rejecting the practice (21% fully, 25% rather), 14% supporting it (5% fully, 9% rather), and 34% undecided.
• HDE chief Stefan Genth describes the behavior as painful for brick‑and‑mortar retailers that invest in rent and qualified staff.
• Genth also notes the reverse pattern—researching online and buying in store—is common, urging retailers to deliver strong service across channels.
• Shops are responding with measures such as no‑photo signs, appointment or paid consultations often redeemable as vouchers, and specialty retailers report lost sales from customers who seek advice then purchase elsewhere.