Overview
- SuperNutrio’s survey of 2,000 UK adults reports that New Year’s promises typically last only until January 10.
- Nationally, 73% call resolutions old-fashioned, while in York 77% say they are outdated and the average pledge endures just 12 days.
- Hitting the gym every day, following strict diets, and going sober top the list of resolutions seen as outdated or quickly abandoned.
- Many respondents explicitly plan not to give up sweets, to keep going out in January, or to avoid saving all spare cash.
- Behavioral psychologist Jo Hemmings argues smaller, achievable steps work better, and the coverage features promotional statements tied to SuperNutrio’s milk.