Overview
- AtlasIntel and CBF Academy report 36.4% support for club conversions to SAFs, 36.5% remain undecided, and 27.1% oppose the model.
- About 23.5% of fans say they would invest if clubs listed shares, an estimated 48 million potential retail buyers.
- Among willing investors, roughly 3.8 million indicate they would put more than R$5,000 into club stocks.
- Investor interest concentrates in six clubs led by Flamengo, followed by Palmeiras, Bragantino, São Paulo, Fluminense and Botafogo.
- Findings, based on 4,445 interviews in March 2024, will be presented at the CBF Summit as advocates highlight B3 listings, possible shifts from betting spend, and the need for fan education.