Overview
- The OnePoll survey of 2,000 UK adults reports that 85% feel a thrill from discounts, with 42% saying the feeling can last for hours.
- Respondents said the buzz typically kicks in at roughly 20% off smaller items or about £106 saved on larger purchases.
- Savings most likely to trigger the high include getting something needed, half‑price offers, and deals that turn out better than expected.
- Shoppers commonly save by collecting loyalty points and using vouchers (both 67%), with 62% using discount codes and 52% always collecting points.
- Behavior shifts are widespread, with 74% delaying purchases to wait for better offers and three quarters sharing standout deals with others.