Overview
- CEPA’s third‑edition qual‑quant study, disseminated by Cincap, found 99% of respondents named milanesa as the most consumed chicken preparation.
- At home, 86% reported preparing it, outpacing roast chicken at 72% as the next most mentioned option.
- Consumption is frequent: 52% eat it one to three times per week, 14% four to six times, and 5% nearly every day.
- Outside the home, about 39% choose chicken dishes, and milanesa tops preferences in restaurants and takeout settings.
- The research segments consumers into four profiles—familieros (17%), prácticos (22%), cocineros simples (21%) and ahorradores (19%)—and highlights versatility across cooking methods and breadings.