Overview
- ATP has partnered with PIF’s SURJ Sports Investment to introduce a Masters 1000 event in Saudi Arabia, marking the first expansion of the category.
- The tournament is targeted to debut by 2028, with the calendar slot, host city and operational specifics yet to be announced.
- Townsend cites the rising enterprise value of Masters 1000 licenses as the core investment case, describing a clear return profile.
- The ownership model is intended to fund permanent venues and seed a domestic tennis economy, including development and coaching pathways.
- Player response is mixed over ethics and schedule strain, with Jannik Sinner highlighting market potential and Alexander Zverev saying he would play if the event is on the tour.