Overview

• Jeremy Clarkson’s The Farmer’s Dog pub opened in August 2024 and now has reservations sold out weeks in advance, drawing tourists and locals daily.
• Clarkson visits the pub about three times a week and has encouraged visitors without bookings to make use of the garden tent or the adjacent food truck.
• The compact Diddly Squat Farm Shop continues to attract long queues despite its size, with stewards and new pavements helping to manage traffic and footfall.
• Series four of Clarkson’s Farm broke Amazon Prime Video records with an average of 4.4 million viewers per episode and highlighted the challenges facing British farmers.
• A fifth series is already in production for release in 2026, while both venues leverage locally sourced produce and Hawkstone beers to bolster Oxfordshire tourism.