Surge in Keffiyeh Demand Reflects Complex Intersection of Fashion and Politics

Bella Hadid's Cannes appearance in a keffiyeh dress highlights the cultural and political significance of the traditional Palestinian garment.

The only remaining keffiyeh factory in Palestine, Hirbawi, reports a dramatic increase in demand amid recent conflicts.
Bella Hadid's keffiyeh dress, designed by Michael & Hushi, underscores her support for Palestine.
The keffiyeh, often seen at pro-Palestinian protests, has a long history as a symbol of resistance and solidarity.
Hirbawi factory plans to use increased profits to modernize and expand production for the first time in 30 years.
The debate over the keffiyeh's political symbolism continues, with some viewing it as provocative.