Overview
- The bench reviewed juice-like whisky cartons with no prominent warnings during John Distilleries’ appeal against the Madras High Court’s November 7 removal of its ‘Original Choice’ trademark.
- Justices Surya Kant and Joymalya Bagchi called the packaging deceptive and easy for students to conceal, castigating states for placing revenue over public health.
- The dispute was sent to retired Justice L. Nageswara Rao for priority, time‑bound mediation with an early attempt at settlement.
- The Court indicated it would examine broader regulatory issues if a public‑interest petition is filed.
- Counsel said tetra packs form a major share of sales in some regions, claiming about 65% in Karnataka, highlighting the commercial importance.