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Supreme Court Ends IMA Case Against Patanjali and Lifts AYUSH Ad Pre-clearance Rule

The apex court said existing directives protect consumers without requiring state-level ad approval for AYUSH products.

Overview

  • A bench of Justices B V Nagarathna and K V Viswanathan disposed of the Indian Medical Association’s 2024 petition and vacated the interim stay on deleting Rule 170.
  • The court held that its earlier orders addressed misleading-advertisement concerns and freed AYUSH companies from mandatory state-level pre-clearance before advertising.
  • The ruling grants parties liberty to move High Courts over any challenges to the Ministry of AYUSH’s July 1, 2024 deletion of Rule 170 or other regulatory matters.
  • Contempt proceedings against Patanjali founders Baba Ramdev and Acharya Balkrishna, which began in February 2024, were closed last year after their unconditional apologies.
  • During hearings Solicitor General Tushar Mehta argued that existing laws and industry self-regulation are sufficient and Amicus Curiae Shadan Farasat noted some states continued enforcing the repealed rule.