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Supermarket Deals Keep UK Christmas Dinner Cost Slightly Lower

Many households still expect higher costs, citing energy bills, inflation, plus tax concerns.

Overview

  • Worldpanel by Numerator estimates the typical dinner for four at £32.46, a few pence below last year’s £32.57.
  • Consumer group Which? reports the sharpest annual increases for stuffing, turkey and pigs in blankets.
  • Retailers’ heavy discounting is shaping baskets, with about one third of grocery spending now on promotion, according to Worldpanel.
  • Savanta polling finds 55% expect to pay more this year, with energy prices the top reason and one in five blaming government policies such as the ‘family farm tax’.
  • Long‑term data from interactive investor show steep 20‑year rises for festive staples, including ham up more than 130% and Brussels sprouts up 161%.