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Superman’s Krypto Drives 500% Surge in Dog Adoption Searches

Warner Bros’ fee-coverage campaign with partner shelters is helping sustain the surge in rescue adoptions following the film’s global premiere.

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Krypto es el perro de Superman en la nueva película disponible en cines
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Overview

  • Global Google searches for “Adoptar un perro cerca de mí” jumped 513% after Superman’s July release.
  • Cast and crew in Georgia adopted rescue dogs on set and shared their stories under the #SuperPups hashtag.
  • In early July, Warner Bros partnered with shelters worldwide to cover initial adoption fees and boost local adoptions.
  • A four-episode animated Krypto miniseries is now in development to expand the character’s story beyond the feature film.
  • Krypto makes his live-action debut as a CGI mixed-breed inspired by director James Gunn’s rescue dog, Ozu.