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yesterday

Superman Poised for August 26 Digital Debut With 45-Day Theatrical Window

Studios are testing accelerated PVOD rollouts to sustain revenue following the film’s initial box office surge.

SUPERMAN Reportedly Set To Take Flight On Digital On August 26

Overview

  • The August 26 release date originates from streaming tracker When to Stream and has not yet been officially confirmed by Warner Bros.
  • Viewers will be able to rent or buy the film on Prime Video, Apple TV, Fandango at Home and YouTube at PVOD prices around $29.99.
  • Since its July 11 theatrical premiere, Superman has earned $565 million globally, including $323 million domestically and $242 million overseas.
  • The 45-day window follows recent blockbusters such as Aquaman and the Lost Kingdom’s 32-day span and Captain America: Brave New World’s 60-day gap.
  • The early digital push reflects studios’ strategy to leverage streaming rentals and purchases as theatrical revenues taper off weeks after release.