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Superman Poised for August 26 Digital Debut With 45-Day Theatrical Window

Studios are testing accelerated PVOD rollouts to sustain revenue following the film’s initial box office surge.

Overview

  • The August 26 release date originates from streaming tracker When to Stream and has not yet been officially confirmed by Warner Bros.
  • Viewers will be able to rent or buy the film on Prime Video, Apple TV, Fandango at Home and YouTube at PVOD prices around $29.99.
  • Since its July 11 theatrical premiere, Superman has earned $565 million globally, including $323 million domestically and $242 million overseas.
  • The 45-day window follows recent blockbusters such as Aquaman and the Lost Kingdom’s 32-day span and Captain America: Brave New World’s 60-day gap.
  • The early digital push reflects studios’ strategy to leverage streaming rentals and purchases as theatrical revenues taper off weeks after release.