Superman Movie Promotes Green Lantern's Guy Gardner in Bold Marketing Move

A quirky teaser featuring Nathan Fillion’s Guy Gardner has divided fans as DC leans into humor ahead of the film’s July release.

DC skipped a traditional Super Bowl trailer for the upcoming Superman movie, opting instead for a viral video featuring Nathan Fillion as Green Lantern’s Guy Gardner.
The teaser highlights Gardner’s signature bowl cut with a self-aware, humorous tone, a marketing approach reminiscent of James Gunn’s work on Guardians of the Galaxy.
Fans are split on the campaign, with some praising the comic-accurate portrayal of Gardner and others criticizing the lack of a full Superman trailer.
The Superman movie, directed by James Gunn, will feature David Corenswet as Superman, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor, alongside an ensemble cast.
Superman is set to release on July 11, 2025, as part of DCU's Chapter One: Gods and Monsters, with additional Green Lantern characters planned for future projects.