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Superman Hits $10M in Presales and Eyes $90M–$125M Opening

Success depends on strong audience word-of-mouth to sustain momentum for the new DC cinematic universe.

This image released by Warner Bros. Pictures shows Nicholas Hoult, left, David Corenswet, center, and director James Gunn on the set of Superman.

Overview

  • Industry sources project a $90M–$125M opening weekend for Superman three weeks ahead of its July 11 release.
  • Advance ticket sales have reached $10 million, surpassing the early presales of Disney/Marvel’s Fantastic Four: First Steps.
  • The cast will embark on press junkets and paid early screenings in Los Angeles, Rio de Janeiro, London, Paris and Beijing.
  • Executives say that critical reviews and audience word-of-mouth will be crucial for the film to maintain momentum.
  • Warner Bros. is banking on a strong launch to cover the film’s $500 million break-even threshold and kickstart James Gunn and Peter Safran’s DC relaunch.