Overview
- Industry sources project a $90M–$125M opening weekend for Superman three weeks ahead of its July 11 release.
- Advance ticket sales have reached $10 million, surpassing the early presales of Disney/Marvel’s Fantastic Four: First Steps.
- The cast will embark on press junkets and paid early screenings in Los Angeles, Rio de Janeiro, London, Paris and Beijing.
- Executives say that critical reviews and audience word-of-mouth will be crucial for the film to maintain momentum.
- Warner Bros. is banking on a strong launch to cover the film’s $500 million break-even threshold and kickstart James Gunn and Peter Safran’s DC relaunch.