Superdry CEO Accuses Shein of Exploiting UK Tax Loophole

Julian Dunkerton calls for tighter regulations on Shein, arguing the fast fashion giant avoids import duties on low-value parcels.

Shein ships individual parcels worth less than £135 directly to UK customers, avoiding import duties.
Julian Dunkerton claims this practice gives Shein an unfair advantage over UK-based retailers.
Shein's potential London IPO faces scrutiny over its tax practices and alleged labor abuses.
Shein argues its success is due to an efficient supply chain, not tax exemptions.
The UK Treasury states its tax policies balance the interests of consumers and retailers.