Overview
- Instagram/TikTok user @vickaboox highlighted Superdrug’s limited‑edition Sticky Toffee body spray and shower gel as a budget lookalike of Lush’s Sticky Dates, triggering rapid media pickup.
- Lush’s Sticky Dates body spray is listed at about £28 for 200ml, while Superdrug’s 100ml spray is £3.49 or £1.75 with a free Member discount.
- Superdrug is the only retailer carrying the Sticky Toffee range, with reports of sparse in‑store availability and shoppers finding last‑remaining items at tills.
- The range also includes a 250ml shower gel priced at £1.90 for non‑members or 95p for Members, with some branches showing low or no stock.
- Reactions are split, with some users calling the scent close to Lush’s and others rejecting the comparison, as journalists urge shoppers to check ingredients and manage expectations.