Overview

• On October 8, Supercell chief Ilkka Paananen published an open letter warning proposed EU measures could severely damage European free‑to‑play businesses.
• He argues CPC Network guidelines would force companies to treat each token spend as a separate financial transaction, alongside transparency steps such as showing euro prices and enabling refunds.
• Paananen contends such requirements would degrade player experience without improving protections, and he urges evidence‑based, proportionate regulation.
• The European Games Developer Federation backed his stance, calling in‑game currencies foundational to mobile free‑to‑play and warning that major changes would weaken the sector.
• The Digital Fairness Act remains in consultation following a 2024 Fitness Check on dark patterns, with final proposals expected in Autumn 2026.